Horsealot
Contexte d'intervention :
Horsealot.com is the first social and commercial network for equestrian lovers. It offers innovative tools to manage its horse life, and to share key info with horse stakeholders.
Branding, advisory, UI-UX, dev, digital marketing
Context
Horsealot founders came to Audacy in order to build up a totally new experience for horse passionates, within all disciplines (jumping, eventing, polo, dressage, racing, etc.). In terms of branding, Horsealot needed a sectorised and impactful logo.
Solution
Audacy team has worked on numerous visual elements:
- Logotype conception;
- Color selection;
- Logo adaptation for different devices and communication tools;
- Design of a library of tailored icons;
- Original illustrations for its mascot Aston, who works as a guide for the platform.