Horsealot founders came to Audacy in order to build up a totally new experience for horse passionates, within all disciplines (jumping, eventing, polo, dressage, racing, etc.). In terms of branding, Horsealot needed a sectorised and impactful logo.


Audacy team has worked on numerous visual elements:

  • Logotype conception;
  • Color selection;
  • Logo adaptation for different devices and communication tools;
  • Design of a library of tailored icons;
  • Original illustrations for its mascot Aston, who works as a guide for the platform.
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