Horsealot.com is a social and commercial network for equestrian lovers. It offers innovative tools to manage its horse life, and to share key info with horse stakeholders.

Horsealot

Context

From 2011 till 2015, Audacy assisted Horsealot in the first versions of the social network. We animated the conception and innovation phases ("Design thinking"), managed the marketing and execution strategies, managed technical product developments (user stories, UX, UI), and assisted technical teams.




Context

Horsealot founders came to Audacy in order to build up a totally new experience for horse passionates, within all disciplines (jumping, eventing, polo, dressage, racing, etc.). In terms of branding, Horsealot needed a sectorised and impactful logo.


Solution

Audacy team has worked on numerous visual elements:

  • Logotype conception;
  • Color selection;
  • Logo adaptation for different devices and communication tools;
  • Design of a library of tailored icons;
  • Original illustrations for its mascot Aston, who works as a guide for the platform.





Context

Horsealot founders came to Audacy in order to build up a totally new experience for horse passionates, within all disciplines (jumping, eventing, polo, dressage, racing, etc.). The team of Horsealot wanted to offer a new experience for all the followers from the equestrian world, besides the forums that already existed. They needed a simple and taylor made plattform.


Solution

We worked with Horsealot.com in order to fulfill the objectives from the team :

  • The visual identity of the Brand Horsealot.com: sober, chic, modern and in total harmony with the codes from the equestrian world;
  • The marketing from the launch of the team: advisory in the proposal from the slogans and baseline, writing of the original texts for the site and marketing of the front-end from Horsealit.com;
  • Marketing acquisition and user retention;
  • Webdesign of the front-end from the website
  • Information architecture, usabilty and webdesign of the modules from the interface in the plattform, to create a new experience adapted to the horseriders ;
  • Project management and technical conception in the plattform using Symfony 2 ;
  • Quality assurance of the project


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